Deliver me the content I need and nothing else or Information Architecture (IA)
One of the issues raised at the focus group we held a while back was that our users want information which is relevant to them. They want to find and make use of it quickly, without barriers. Our stats show us users tend to come with a purpose and want to fulfil it quickly:
“This guide is aiming at a whole bunch of people and one way you could address that is to say ok from a management point of view these are the important chunks, if you’re designing, these are the things that you should be looking at more seriously and if you’re the bunch of people who might be writing these pages then these are the sorts of things you should be across..” – Focus group response
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Content Strategy Development: Aligning an IA with our Site’s (and our Content’s) Purpose
Content on the Web Publishing Guide is designed to assist Australian Government agencies to:
- Identify their legal and policy obligations
- Meet their legal and policy obligations
- Establish, manage and decommission their website(s)
- Apply web-based technologies to achieve their business goals
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